This brand concept reimagines Urban Revival, a fictional trendy thrift store in Kuala Lumpur, specializing in curated vintage clothing, accessories, and home décor. With a loyal customer base of fashion-forward individuals who appreciate unique and sustainable fashion, Urban Revival seeks to refresh its brand identity to better align with its urban, edgy style and attract a wider audience.

The primary challenge was crafting a logo that embodied the store’s urban and trendy essence. Through experimentation with various design elements, the logo eventually took shape, providing a clearer vision of the brand’s identity. This led to the integration of everyday urban elements—those we encounter in city life—into the brand’s visual identity, creating a cohesive, authentic, and modern look.