BloomThis
During my 6-month internship with BloomThis, a luxury brand known for its cheerful elegance, I worked on a mix of digital and print design projects. My responsibilities included creating social media visuals and producing print materials, requiring a balance of creativity and precision while staying true to brand identity and meeting tight deadlines.
BloomThis’ social media presence blends luxury with a cheerful, modern edge, and my role was to create visuals that upheld this identity across daily and campaign-driven posts. Working closely with the brand team, I designed a range of assets — from carousel layouts to announcement posts — following established brand guidelines while adapting designs for different content needs. This often meant working with deadlines and translating campaign themes into cohesive, on-brand visuals that kept the feed fresh and engaging.
Social Media Design
Flower Meaning Series
This series explored the rich symbolism behind flowers, presented in visually distinct yet stylistically cohesive formats that reflected the brand’s identity. Each sub-theme — from zodiac-inspired blooms to the traditional language of flowers — was designed to spark curiosity, invite discovery, and strengthen the brand’s emotional connection with its audience.
Floral Knowledge & Care
This content series combined practical flower care tips with intriguing floral facts to engage followers beyond product promotions. The aim was to position BloomThis as both a trusted source of knowledge and a curator of beauty. My role was to present this information in a clear, visually appealing way that aligned with the brand’s refined yet approachable tone.
Weekly Subscription Instagram Stories
The weekly subscription Instagram Stories promoted BloomThis’ curated flower subscription service through a consistent and engaging visual system. I designed stories that fit the existing style which showcased a short, crafted narrative while maintaining the brand’s refined yet cheerful tone. By establishing a repeatable style that balanced imagery and concise text, the series became both instantly recognizable to followers and was efficient for the team to update on a weekly basis.
Additional BloomThis designs are currently under wraps until their official release. This section will be updated to feature the full work once it has been unveiled.